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Episode 69

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Published on:

18th Feb 2025

Caitlin Bacher | From Side Hustle to Million-Dollar Course Expert

Episode Summary:

In this episode of Women Choosing Growth, host Tina Moser sits down with Caitlin Bacher, CEO of Scale With Success. Caitlin shares her journey from social media manager to a seven-figure course creator and reveals why launching is an outdated model. She explains how an evergreen system can create consistent revenue, reduce stress, and allow course creators to grow their business without relying on exhausting launch cycles. Whether you're a service-based entrepreneur, a coach, or simply someone with knowledge to share, this episode is packed with actionable advice to help you turn your expertise into a scalable, profitable course.

Key Topics Covered:

  • Caitlin’s transition from social media consultant to course creator
  • The power of evergreen courses vs. high-pressure launches
  • How to identify the right course topic (even if you think you don’t have one!)
  • Why perfectionism holds people back from launching their course
  • Pricing strategies for courses and when to introduce higher-ticket offers
  • How to sell courses without a big audience or sales calls
  • Why testimonials and early feedback are crucial for success

Actionable Takeaways:

✅ Start Before You’re Ready: You don’t need a fully built-out course to start selling. Create and refine as you go.

✅ Speak to the Symptoms, Not the Root Problem: Your audience may not realize the deeper issue—market to what they think their problem is.

✅ Evergreen Over Launching: Instead of exhausting launch cycles, focus on steady, consistent course sales.

✅ Don’t Underprice Your Expertise: A well-priced signature course ($500-$2,000) is more effective than a low-ticket offer when starting out.

✅ Feedback is Gold: Talk to potential buyers to refine your offer and marketing messaging.

Notable Quotes:

💡 “Being ready is a choice. Anytime you choose to be ready, you’re ready.” – Caitlin Bacher

💡 “If no one buys your course at first, that doesn’t mean it won’t work—it means you need to tweak your marketing.” – Caitlin Bacher

💡 “The better your evergreen system gets, the better it keeps getting—it’s like a snowball of momentum.” – Caitlin Bacher

Connect with Caitlin Bacher:

Website: caitlinbacher.com

Free Training: https://caitlinbacher.com/new-masterclass/

Instagram: @caitlinbacher

Caitlin’s Podcast - Scale with Success®

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About the Podcast

Women Choosing Growth
Welcome to the Women Choosing Growth podcast, your go-to show actionable advice to grow your business to be worth millions while sharing empowering stories of triumph and navigating obstacles from women entrepreneurs, industry experts, and thought leaders who have experienced the inevitable challenges that come with entrepreneurship.

Whether you're embarking on your entrepreneurial journey or seeking to elevate your business to new heights, our podcast is your ultimate resource hub, providing you with the essential tools, valuable resources, and a supportive community to foster your business growth.

I'm your host, Tina Sue, a lifelong entrepreneur and business growth advisor, and together, we'll crush a wide range of topics tailored specifically to the needs of women entrepreneurs. From effective marketing strategies to mastering the art of sales, from financial management to transformative leadership techniques, and from personal growth to professional development – we've got you covered.

Get ready to supercharge your business growth, work smarter, and build a business you will eventually sell form millions! This podcast is a must-listen for ambitious women entrepreneurs who are determined to thrive.

TO BE A GUEST ON OUR SHOW, VISIT: https://www.tina-sue.com