Hannah MacDonald-Dannecker | How to Recruit, Train and Retain Gen Z'ers.

Episode 61:

How to Recruit, Train and Retain Generation Z Population

Episode Highlights:

Hannah Dannecker discusses the unique characteristics of Generation Z (born 1997–2012) and the challenges and opportunities businesses face when recruiting and retaining them.
She breaks down the key traits of Gen Z, including their deep connection to technology, desire for flexibility, and different career aspirations compared to previous generations.
The conversation touches on Gen Z’s need for meaningful work and how businesses can build an environment that fosters connection and retention.

Notable Quotes:

"Tech isn’t just a tool for Gen Z; it’s a part of their body." — Hannah Dannecker
"If you give them value and help them understand why they’re doing what they’re doing, they’ll stay with you longer." — Hannah Dannecker
"Generation Z is craving human connection more than any generation before them." — Hannah Dannecker
"It’s a blessing to influence the next generation while they’re still influential." — Hannah Dannecker

Actionable Takeaways:

Be strategic about where you post job openings (social media platforms, online groups, referrals).
Use engaging, creative job descriptions that grab their attention quickly—Gen Z has a short attention span.
Focus on transparency in the job details and make sure you're communicating authentically.

Always provide the "why" behind tasks to help Gen Z employees see the bigger picture and find meaning in their work.
Offer a mix of essential tasks with something "yummy" that excites or challenges them.
Build trust through mentorship, not just management. Break down walls by listening and learning before giving instructions.

Acknowledge that they have been raised in a world full of constant influence and marketing, so approach them with authenticity and understanding.
Foster a workplace culture that embraces flexibility, remote work options, and clear communication.

Hanna Dannecker Resources:

Website: BetterTogethergroup.com

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com