Sura Al-Naimi | From Disney to a Disrupter - 4 Innovation Styles Every Team Needs

🎙️ Episode Overview:

How do iconic companies like Disney, Pixar, and Chick-fil-A consistently innovate? It’s not magic—it’s method. In this empowering episode, Tina sits down with global innovation strategist Sura Al-Naimi, who has helped world-renowned brands unleash creativity and create game-changing ideas that stick.

Sura breaks down the 4 types of innovative thinking every entrepreneur and team needs—plus how to use them to avoid missteps, clarify your goals, and build impactful solutions faster. If you’re tired of overthinking or under-creating, this episode will help you break through.

🔥 What You'll Learn:

• The 4 innovation thinking styles—and why your team needs all of them
• How to scope ideas the right way (before wasting time or money)
• Real-life stories from Disney, Gap, and more that show how innovation actually happens
• How to get better feedback faster—with no fancy testing required
• The most overlooked secret to unlocking true creativity (hint: it’s not your job title)

🧠 Notable Quotes:

“The rules that make you an expert are often the same ones that limit your ability to see new solutions.” – Sura Al-Naimi

“Creativity is not a department. It’s a behavior we all need to practice.” – Sura Al-Naimi

“Most projects don’t fail because of bad ideas. They fail from lack of momentum and alignment.” – Sura Al-Naimi

“I don’t even know where I would start… but I’m committing to thinking bigger, too.” – Tina Sue

“Your cousin is not your audience.” – Sura Al-Naimi

🎯 Actionable Takeaways:

• Identify your team’s mix of thinking styles: clarifier, ideator, developer, implementer
• Start every project with “Why is this important?”—and ask it at least 3 times
• For faster feedback: test your idea even if it’s rough—don’t wait for perfection
• Keep core teams small (5–7 people) for faster innovation and stronger execution
• Use designated “expansion” and “critique” time to get better collaboration

✨ Resources Mentioned:

• Creative Problem Solving Institute – cpsiconference.com
• Quiz to identify your innovation thinking style: email quiz@hihellosura.com

📢 Connect with Sura Al-Naimi:

👉www.hihellosura.com

👉Podcast: https://www.hihellosura.com/shows

👉https://www.linkedin.com/in/suraa/

🌟 Connect with Tina & Women Choosing Growth:

🌐 Podcast, Speaking & Investments: Tina-Sue.Com

🧑‍🤝‍🧑 Work With Tina: Business Wealth Advisory

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