Episode 51

Published on:

8th Jul 2024

Tina Sue | Beyond Balance Sheets: The Key to Business Strength / The Exit Interview

Episode 51 – Beyond Balance Sheets: The Key to Business Strength 


Our very own host of Women Choosing Growth was a guest expert on The Exit. A podcast brought to you by Flippa, Because we love The Exit and because this episode was so powerful we wanted to share it with our own listeners as well.  In Beyond Balance Sheets Tina Sue shares her remarkable journey in entrepreneurship. Starting with a leap of faith and learning to "build the parachute on the way down," Tina now owns multiple businesses and serves as the Strategic Finance Director at Cultivate Advisors. She shares her evolution from mastering financial literacy to successfully exiting her business, highlighting crucial aspects of financial health beyond mere profit and loss statements. Tina emphasizes the importance of future projections and cash flow management for entrepreneurs.

Tina also discusses the significance of leadership development and strategic hiring in building a successful team. She advises entrepreneurs to prioritize the quality of hires over the urgency of filling positions. Reflecting on her entrepreneurial experiences, Tina would advise her younger self to focus on strategic spending and prioritize return on investment (ROI) analysis.

A significant portion of the episode focuses on the lessons Tina has learned about financial health. She explains that many entrepreneurs get caught up in the day-to-day financials, losing sight of long-term financial planning. Tina urges business owners to pay close attention to their cash flow and future financial projections, as these are critical for sustained success. Her insights into financial literacy demonstrate how a strong grasp of financial principles can lead to better decision-making and ultimately, a more profitable business.

What You Will Learn from the Show:

  • The evolution from financial literacy to successful business exits.
  • The importance of understanding financial health beyond profit and loss statements.
  • How to focus on future projections and cash flow management.
  • The significance of leadership development and strategic hiring.
  • Advice on strategic spending and prioritizing ROI analysis

         Notable Quotes:

  • "Jumping from a plane and building the parachute on the way down." - Tina Moser
  • "Understanding financial health goes beyond profit and loss statements; it's about future projections and cash flow management." - Tina Moser
  • "Prioritize the quality of new hires over the immediacy of filling positions." - Tina Moser
  • "Embrace strategic spending and always analyze the ROI." - Tina Moser


Flippa: https://flippa.com

The Exit Podcast: https://podcasts.apple.com/us/podcast/the-exit-presented-by-flippa/id1532346146

Cultivate Advisors: https://cultivateadvisors.com/ 

Women Choosing Growth Podcast: https://womenchoosinggrowth.com/

Instagram: https://www.instagram.com/womenchoosinggrowth/

Show artwork for Women Choosing Growth

About the Podcast

Women Choosing Growth
Welcome to the Women Choosing Growth podcast, your go-to show actionable advice to grow your business to be worth millions while sharing empowering stories of triumph and navigating obstacles from women entrepreneurs, industry experts, and thought leaders who have experienced the inevitable challenges that come with entrepreneurship.

Whether you're embarking on your entrepreneurial journey or seeking to elevate your business to new heights, our podcast is your ultimate resource hub, providing you with the essential tools, valuable resources, and a supportive community to foster your business growth.

I'm your host, Tina Sue, a lifelong entrepreneur and business growth advisor, and together, we'll crush a wide range of topics tailored specifically to the needs of women entrepreneurs. From effective marketing strategies to mastering the art of sales, from financial management to transformative leadership techniques, and from personal growth to professional development – we've got you covered.

Get ready to supercharge your business growth, work smarter, and build a business you will eventually sell form millions! This podcast is a must-listen for ambitious women entrepreneurs who are determined to thrive.

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