Episode 8

Published on:

19th Jul 2023

Valerie Boyd | Implement Customer Led Growth

In today's episode of the Women Choosing Growth Podcast, Tina Sue talks to Valerie Boyd, Chief Executive Officer at Colorado Safety Supply Company, a business that provides safety supply, fall protection and personal protective items for workers in construction-related fields.

Valerie’s company has been in business for 11 years now. In a male-dominated industry, she sells products that fluctuate with the economy, and are affected by the supply chain. COVID definitely affected this industry and could make Valerie’s business a big challenge. Yet, the company has been on the Inc 500 fastest growing companies, Valerie’s team continues to grow and their products and services continue to expand.

During the episode, Valerie will talk about her story and how she went from financial advising to the safety equipment and supplies industry and will reveal some of the secret keys to her success. 

She will talk about how having a great team can help your business grow, reveal two reasons why people should take the time to really get to know their ideal customers, the most important thing to do as a business owner that will set you up for success, and so much more.

Listen now to find out the amazing story of another successful female leader! 


What You’ll Learn in this Show:

  • The factors that have contributed to Valerie’s business success.
  • How she built her business by listening to her customers needs
  • How Valerie’s had a strategic mentor to help her business get started.
  • Why, as a small business owner, you have to be willing to listen and make changes.
  • Two reasons why entrepreneurs should get to know their ideal customers.
  • The most important thing to do as a business owner that will set you up for success.
  • And so much more…



Valerie’s LinkedIn

Show artwork for Women Choosing Growth

About the Podcast

Women Choosing Growth
Welcome to the Women Choosing Growth podcast, your go-to show actionable advice to grow your business to be worth millions while sharing empowering stories of triumph and navigating obstacles from women entrepreneurs, industry experts, and thought leaders who have experienced the inevitable challenges that come with entrepreneurship.

Whether you're embarking on your entrepreneurial journey or seeking to elevate your business to new heights, our podcast is your ultimate resource hub, providing you with the essential tools, valuable resources, and a supportive community to foster your business growth.

I'm your host, Tina Sue, a lifelong entrepreneur and business growth advisor, and together, we'll crush a wide range of topics tailored specifically to the needs of women entrepreneurs. From effective marketing strategies to mastering the art of sales, from financial management to transformative leadership techniques, and from personal growth to professional development – we've got you covered.

Get ready to supercharge your business growth, work smarter, and build a business you will eventually sell form millions! This podcast is a must-listen for ambitious women entrepreneurs who are determined to thrive.

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