On today's episode of Women Choosing Growth Podcast, Tina Sue interviews Ronica Cleary, an award-winning publicist, the founder, and driving force behind Cleary Strategies, a dynamic firm specializing in public relations, media placements, and crisis management for both industry leaders and corporations. Boasting over a decade of extensive communications experience, Ronica possesses an innate understanding of the intricacies of the media landscape.
With over a decade of hands-on experience navigating the intricate nuances of the media landscape, Ronica possesses an uncanny ability to decode the secrets of media success. Her relentless commitment revolves around helping clients effectively communicate their messages, safeguard their reputations, and master the essential skills required to thrive in today's ever-evolving media realm.
In this episode, Ronica shares her extraordinary journey from journalism to entrepreneurship. Along the way, she unveils the key distinctions between earned media and paid advertising, providing invaluable insights into the when, why, and how businesses should strategically leverage media outlets to propel their growth.
Moreover, Ronica underscores the pivotal role that visual assets and crystal-clear messaging play in securing a firm foothold in the media landscape. She reveals the importance of being a sought-after expert in your field and crafting compelling founder stories to capture the attention of both local and national media outlets.
Join us on this riveting exploration of media strategy, where Ronica and Tina dive deep into the nuances of media engagement, public relations, and the art of storytelling. Discover the transformative potential that awaits your business when you harness the power of media, and gain a newfound appreciation for the creative and strategic facets of this exciting realm.
What You’ll Learn in this Show:
- The importance of high-quality visual assets for media engagement
- How to find your niche in media and stay relevant throughout the year
- The misconception that you need to be a perfect interviewee to succeed in media
- The creative and fun side of media engagement
- The impact of a positive and engaging guest on newsroom professionals.
- And so much more…