Episode 40

Published on:

25th Mar 2024

Heather Cox | Unlocking Profits through Certifications


In this episode of Women Choosing Growth Podcast, Tina Sue hosts a compelling discussion with Heather Cox, co-founder of Certify My Company, on the pivotal topic of diversifying revenue streams through business certifications. Cox shares invaluable insights into the significance of certifications in supplier diversity programs, emphasizing their role in establishing credibility and trust. She highlights that certifications go beyond mere titles, serving as essential tools for accessing opportunities and expanding client bases.

Throughout the conversation, Cox outlines the process of becoming certified, stressing the importance of accurate documentation and the utilization of expert assistance. She also emphasizes the matchmaking aspect of certifications, underscoring the importance of partnering with corporations that prioritize supplier diversity.

Cox discusses the tangible benefits of supplier diversity programs, citing studies that demonstrate significant returns on investment. She also highlights the role of certifications in fostering lasting client relationships and promoting the growth of women-owned and minority-owned businesses.

Drawing on examples from well-known brands like Walmart, Target, and Ulta, Cox emphasizes the need for businesses to understand their specific goals and reach out to experts like Certify My Company for guidance. She positions Certify My Company as a supportive partner in navigating the complexities of supplier diversity and certification processes.        

What you’ll learn in this Show:

  • The significance of business certifications in diversifying revenue streams.
  • The role of certifications in gaining access to opportunities and expanding client base.
  • The importance of supplier diversity programs and their impact on business profitability.
  •  Examples of well-known brands and corporations that actively support supplier diversity.
  • The process of becoming certified and the benefits of partnering with corporations that value supplier diversity.


"This one's diversity certified it just tipped the scales in your favor." - Heather Cox

"Diverse suppliers. Everyone gets why you have to have a diversified customer base. If you're like I'm only selling to blonde hair blue eyed people. Okay, that's a very small percentage, right? You want to have as many customers and clients that you can sell to." - Heather Cox

“You're gonna have to do the best thing for the company you work for, that's just the way it is right? So these corporations are slowly coming on board. Do all of them have it? Approximately 97% of the fortune 1000 have a program. Are they all good? Nope can they all both ah hundred and three." - Heather Cox


Website: https://www.certifymycompany.org/ 

Twitter: https://twitter.com/CertifyMyCo 

Facebook: https://web.facebook.com/Certifymyco/?_rdc=1&_rdr 

LinkedIn: https://www.linkedin.com/company/certify-my-company/ 

Show artwork for Women Choosing Growth

About the Podcast

Women Choosing Growth
Welcome to the Women Choosing Growth podcast, your go-to show actionable advice to grow your business to be worth millions while sharing empowering stories of triumph and navigating obstacles from women entrepreneurs, industry experts, and thought leaders who have experienced the inevitable challenges that come with entrepreneurship.

Whether you're embarking on your entrepreneurial journey or seeking to elevate your business to new heights, our podcast is your ultimate resource hub, providing you with the essential tools, valuable resources, and a supportive community to foster your business growth.

I'm your host, Tina Sue, a lifelong entrepreneur and business growth advisor, and together, we'll crush a wide range of topics tailored specifically to the needs of women entrepreneurs. From effective marketing strategies to mastering the art of sales, from financial management to transformative leadership techniques, and from personal growth to professional development – we've got you covered.

Get ready to supercharge your business growth, work smarter, and build a business you will eventually sell form millions! This podcast is a must-listen for ambitious women entrepreneurs who are determined to thrive.

TO BE A GUEST ON OUR SHOW: https://forms.gle/3oCufn1cEhuCjwLZ6